The Craddock Terry Hotel, an award winning boutique hotel located in the heart of Lynchburg, recently announced the relaunch of their signature restaurant, Shoemakers American Grille with new dinner and drink menus. With a culinary focus on fresh and light cuisine, the menu is curated by the new Executive Chef Ray Garrow.
Featuring local seafood, meats, vegetables, and herbs, Chef Garrow is inspired by the flavors of the West Coast and locally produced ingredients of the Central Virginia region. Some of the new dishes include the She Crab Soup, Stuffed Jumbo Shrimp, Pork Belly, Black Angus Reserve Steaks, Seared Striped Bass, and Seared Maple Leaf Farms Duck. New cocktails include Good Things Come in Pears, Botanical Cosmo, and 3 Little Birds.
The restaurant also offers guests a connoisseur-curated wine list to compliment the flavors of each dish.
“Shoemakers has been a signature restaurant and the cornerstone of culinary experience in Downtown Lynchburg for almost two decades,” said Tonya Sweetser, General Manager of the Craddock Terry Hotel. “While the restaurant has had various chefs over the years, a new perspective with a fresh approach to the menu was needed to continue the restaurant’s longstanding position.”
Chef Garrow has over 25 years of experience in the culinary industry. Growing up in Seattle and cooking his way from coast to coast, his travels are reflected in the dishes he creates. Before joining the Craddock Terry Hotel, Garrow led the team at The Westin La Paloma Resort & Spa in Tucson, Arizona, where he oversaw the culinary operations of the large convention resort. He also led teams at renowned properties including the Hotel Citrine, The Wynfrey Hotel, and the Valley River Inn.
At the Craddock Terry Hotel, Chef Garrow, along with his sous chefs Michael Wood and Rob Crews, will lead the culinary teams at the hotel, Shoemakers, Waterstone Pizza, and for events.
In addition to the new menu, guests can expect a fresh new look in the coming months as well.
“We want Shoemakers to continue to be an endearing experience for our guests and to ensure that our long-standing legacy remains intact as the first choice for a high quality dining experience in this community,” Garrow said.
Recently, Shoemakers was awarded the DiRōNA (Distinguished Restaurants of North America) Award of Excellence, as well as named by Virginia Living as one of the best places for steak and seafood in the state. Additionally, the restaurant has been named by TripAdvisor as one of the Best Places to Dine in Lynchburg, further solidifying its status as a culinary gem in the region.
Known for its unique blend of original brick warehouse architecture and chic modern style, Shoemakers American Grille is a harmonious blend of classic elegance and contemporary comfort.
To celebrate the relaunch of this cornerstone in our community, we challenged the Craddock Terry to a contest—to put their cocktails against each other in an Olympics-style competition. Offering a cocktail from Shoemakers, Waterstone, and their events team, we sat down for some backstories and taste tests of some of their most inventive beverages.
Meet the Contenders
From Shoemakers: Eustace the Monk
Ingredients: Green Chartreuse, Domaine Ginger Liqueur, Kraken Dark Spiced Rum, Fresh Squeezed Lemon & Lime Juice, Toasted Rosemary
The Story: Eustace the Monk, born Eustace Busket around 1170 near Boulogne, was a mercenary and pirate notorious for his exploits across medieval Europe. Initially a Benedictine monk, he left the monastery to avenge his father’s death and later turned to piracy in the English Channel. Serving both England and France at different times, Eustace played a pivotal role in the conflicts between the two nations, notably aiding Prince Louis of France against King John of England during the English civil war.
Green Chartreuse is a French liquor made by Carthusian monks. Aged with 130 plants, herbs, and flowers, it’s a unique recipe that has been passed down and closely held by a small group since 1605. It’s made even more infamous by the monastery’s recent decision to limit production of the liquor in order to devote their time to prayer and solitude. Paired alongside Kraken Dark Spiced Rum, the Eustace the Monk cocktail from Shoemakers tells the tale of pivoting from a pious life to piracy, as the famed monk did.
From Waterstone: Masarita “Hold on Tight”
Ingredients: Patron Reposado, Cointreau, Grapefruit Juice, Lime Juice, House Made Fresno Pepper Simple Syrup
The Story: When you’re looking for a margarita that’s a little sweet, a little tangy, and a little spicy, neither a normal margarita or a traditional spicy margarita shaken with fresh jalapenos will do. Enter the Masarita, named after the Italian luxury car, Maserati. Made with housemade red fresno peppers, the Masarita is smooth and powerful, just like its namesake.
From the Event Center: Monarchy of Barbados
Ingredients: House Infused Mount Gay Rum & Sweet Peppers, House Made Honey Simple Syrup, Fresh Squeezed Lemon Juice
The Story: The brainchild of bartender Zach Stinson, the Monarchy of Barbados is summertime in a coupe glass. Featuring house made honey simple syrup and a delightfully green and earthy note from crisp sweet peppers, it’s a surprisingly fresh cocktail.
The Judging
Each cocktail was judged based on four categories: Taste, Presentation, Innovation, and Overall Experience. For Taste, we looked for balance, complexity, and flavor profile. For Presentation, we looked for visual appeal and creativity. For Innovation, originality and unique ingredients or techniques. And for Overall Experience, we judged the story behind the cocktail.
Gold, Silver, Bronze Winners
Ultimately, Eustace the Monk took home the Gold in our Olympics of Cocktails. Its depth of flavor, subtle smokey notes, and balanced blend paired with the toasted rosemary and inventive backstory made it a cocktail to remember.
The Monarchy of Barbados took home Silver thanks to how well the sweet peppers held their own amongst the rum and simple syrup. Tasting like a warm summer garden, it’s a cocktail to sip on during the hottest of days.
The Masarita received the Bronze award, but not for lack of flavor. The fresno simple syrup left a memorable yet subdued heat after every sip and it’s a beverage we could see pairing well with Garrow’s reinvented Waterstone pizza dough.
