Sylvia’s Boutique helps customers find beauty and confidence
An activity sometimes dreaded by women in Lynchburg and across the nation is the act of shopping. No matter their shape or size, shopping can at times create a chore for women who are otherwise seeking a painless shopping experience.
Located at 1111 Church Street in Downtown Lynchburg, Sylvia’s Boutique is, as owner Sylvia Kee says, “your one-stop trendy shop for dresses, shoes, and all things fashion.”
From accessories to shoes to statement coats and beyond, Kee offers a variety of casual to formal attire, handbags, jewelry, shoes, and gifts for special occasions. While selling all of these items, Kee not only keeps her high-quality products in stock within the walls of the boutique, but she also does it with something unique: the mission to ensure that every person who enters walks out feeling just as beautiful on the outside as they are on the inside.
Kee dreamt from a young age of being the owner of a business. But the one Kee dreamt up wasn’t just any business, it was a women’s boutique that strove to aid all customers in feeling beauty in the purest form, through confidence in themselves.
The dream of Sylvia’s Boutique was achieved with its opening in July of 2022. Not only does the boutique offer clothing, shoes, and accessories, but it also presents customers with the opportunity to book their own personal styling appointments.
“We have something for everyone,” Kee noted, and she means it!
These consultation appointments help women who aren’t quite sure where to begin with their wardrobe, giving them a helping hand to finding the perfect, custom stylings for each person. Sylvia’s Boutique gives these women a tailored experience in the fitting room from the early phases of their fashion journey, all the way until they are walking out of the store with a brand-new look.
Kee and her team consider the customer’s size, their fashion preferences, and even their desired color palette. As her website states, Kee wants her customers to feel “confident and beautiful in their own skin.” She continued, “Every woman deserves to feel beautiful, inside and out!”
At her shop, you can find an unlimited number of beautiful and elegant formal attire, as well as multiple options for day-to-day casual dress. Be it a dazzling coat made of genuine rabbit fur, a cranberry-colored wool trench, a new pair of earrings, or new boots, Sylvia’s Boutique offers only the best products, experiences, and prices for all the customers that walk into the shop on a daily basis.
When it comes to being a small business owner in Downtown Lynchburg, Kee appreciates many aspects of the surrounding Lynchburg community, including her fellow small businesses and business owners.
“When you purchase at locally owned businesses rather than nationally owned, more money is kept in the community because locally owned businesses often purchase from other local businesses, service providers, and companies,” she said. “Purchasing locally helps grow other businesses as well as the local tax base.”
Sometimes, you don’t even need to go into the shop to get fashion advice from Syliva’s Boutique!
On her social media, Kee will take to her page to address her followers with a number of helpful fashion tips and tricks for women of all backgrounds. Kicking off in October of last year, Kee began sharing the boutique’s “TOP 10” tips for preparing her customers’ wardrobes for the fall and winter months. Her number one tip? “Find neutral boots!”
Tips and words of wisdom are not the only things one can find on Sylvia’s Boutique’s social media accounts. From keeping up with her business pages, followers are notified of special sales and discounts that the boutique will be offering on a weekly basis. At any given time of day, Kee will post to advertise her upcoming clearance items and significant sales. These include student discounts, senior discounts, holiday deals, and more.
As a woman of color and small business owner, Kee and her boutique can remind us all to chase after the dreams we have, even if we make them at a young age. She urges us to strive to make them a reality, reminding each customer of the importance of community, creativity, and, most of all, confidence and the hidden power that gives women the ability to love themselves inside and out.