Fabric at the Forefront

The Linnen Shoppe Celebrates Small Batch Designs

By: Jeremy Angione | Photos By: Ashlee Glen

Rebekah Moody opened the Linnen Shoppe in October 2025, giving Lynchburg and Boonesboro shoppers a curated, boutique fabric experience. The Linnen Shoppe sells clothing and a variety of everyday items such as pillow covers, dish towels, and blankets, all hand made by Moody.

“We have seen a good reception from the community,” Moody said.

The Linnen Shoppe was not Moody’s first fabric business venture. She previously owned a business called Southern Provisions Company on Langhorne Road, that operated as a full design house with a whole team helping her.

Southern Provision Company was sold during COVID and Moody moved to Southport, North Carolina to open the first Linnen Shoppe.

“It did really well there, and we loved it, but my family was still here in Lynchburg, and I was commuting back and forth between Southport and Lynchburg,” Moody recalled.

She brought the business back to Lynchburg with “much simpler offerings”. Moody’s business model and team have also been simplified since the Southern Provision days.

“Linnen Shoppe is just my husband and me. I make a small category of home goods, and I make a lot of it,” Moody said.

Moody affectionately refers to Linnen Shoppe’s offerings as “small batch”. While she may not carry the inventory of a larger retailer, her items have distinct purposes and are thoughtfully crafted and added based on the season and customer feedback.

Despite the Linnen Shoppe’s various iterations, Moody says simply that “fabric has always been the goal.”

Although the Linnen Shoppe does not offer custom pieces, because of her involvement in every piece sold, coupled with her fabric sourcing methods, her inventory still has a custom, or one-of-a-kind quality.

A cornerstone of the Linnen Shoppe’s structure is its commitment to sustainability.

The fabrics Moody uses are acquired from large fabric liquidators. She sources raw fabric that would otherwise be considered “industry waste” for a variety of reasons.

“The industry throws away thousands and thousands of yards of fabric a year. There’s nothing wrong with this fabric,” Moody insisted.

Because of the variety of fabrics Moody can acquire, she is able to consistently create “one-of-a-kind” products.

According to Moody, her fabric sourcing methods allow her to pass on her savings to the customer, who might otherwise pay much more for the same fabric, combined with her artisanal approach to crafting these items.

“We’re really approachable with price,” Moody said.

 

Another unique aspect of the Linnen Shoppe is its seasonal operation. While the store is open Monday through Friday with reasonable hours, when all inventory is exhausted, the Linnen Shoppe closes for weeks at a time for Moody to create a new collection.

“That allows me the opportunity as a creative to be able to create uninterrupted,” Moody explained.

Moody conceptualizes, designs, and creates new fabric collections based on the seasons or time of the year. This approach gives the Linnen Shoppe an endless appeal as she sources and utilizes fabrics that allow for unlimited variety for its products.

“If you like it, buy it, because it won’t be here again. Certainly, there is a process of educating people on what we do, because it’s very unique to retail,” Moody said.

The different pigments and designs of unused fabrics from large manufacturers allows Moody to visualize her future collections based on what colors she feels embody that season. The variety of colors in the Linnen Shoppe at any given time create what Moody playfully calls a “candy shop of fabric” in her store.
The Linnen Shoppe is currently offering its Spring collection.

According to Moody, the store will close July 1 through Labor Day to design and produce the Linnen Shoppe’s Fall collection.

“One of the things that we’ve found in retail is that pop-ups can be really successful,” Moody said.

She explained that this seasonal approach creates a sense of urgency, excitement, and motivation for her customers to see what’s new and get it before it’s gone.
According to Moody, the Linnen Shoppe’s best seller is the Everyday Dish Towel.

Moody’s ability to create entire, unique collections is attributed to her years of experience in sewing and fabrics.

“I am completely self-taught.

I started sewing when I was six years old. Sewing is a lost art, so to find people who can sew for production is really hard to do,” Moody explained.

Moody recalled that she’d taken a hiatus from sewing, but returned to it when she needed curtains for her new home and the options she saw in stores weren’t to her liking.

While having a few friends over, they noticed the curtains she’d made in her foyer. They asked if they could buy the curtains which spurred her decision to use her sewing skills to go into business.

“That’s where it all started. In the foyer of my house,” Moody remembered.

Moody would like to use the Linnen Shoppe as a space to embrace community engagement with crafting. She has and wants to continue to hold classes that would teach artistic skills like floral arrangements, knitting, painting, and more.

“I think there’s a real need in the community for connection,” Moody insisted.