Artist Profile: Cammy Jones

Pour Baker: Where Science Meets the Joy of Homemade Baking

Photos By: Ashlee Glen

In Cammy Jones’ kitchen, baking is equal parts creativity and chemistry.

A community pharmacist by training, Jones is the founder of Pour Baker, a Lynchburg-based small-batch baking mix brand designed to make homemade baking simpler without sacrificing quality. Her signature just-add-milk, shake-and-pour bottles streamline the baking process, taking home bakers from pantry to oven in minutes.

The idea began, like many good food ideas do, at home.

“As a pharmacist, I’ve always been drawn to precision, problem-solving, and creating something that truly helps people,” she explained. “Pour Baker started in my own kitchen when I realized that so many families wanted to bake but didn’t have the time or confidence to measure out multiple ingredients. I kept thinking, ‘What if it could be as simple as adding milk?’”

The moment the concept became something more happened when she began sharing the mixes at farmers markets across Virginia.

“When I would set up at farmers markets across Virginia, customers started asking for more flavors and telling me how easy it felt. I realized this wasn’t just a shortcut—it was a solution,” Jones said. “That’s when Pour Baker became more than an idea; it became a mission.”

Jones’ background in pharmacy shapes nearly every aspect of the brand. Developing a baking mix,
she explains, closely mirrors the process of compounding medication.

“Compounding medication and developing a baking mix are more similar than people realize,” she said. “Both require precision, balance, and understanding how ingredients interact chemically. In pharmacy, a small change in formulation can affect stability or effectiveness. In baking, the same is true. Moisture content, leavening ratios, and sugar balance all matter.”

Her scientific training informs the reliability of the product.

“My science background makes me meticulous about texture, consistency, and repeatability,” Jones continued. “Every bottle of Pour Baker is designed to perform the same way every time. That reliability is very much rooted in my training.”

Still, while science provides structure, emotion remains central to the experience of baking.

“To me, convenience should never replace connection. It should make space for it,” she said. “By simplifying the prep work, we allow families to focus on what really matters: being together and sharing stories. The warmth isn’t in measuring flour, it’s in pulling muffins out of the oven and gathering around the table. Pour Baker removes stress but keeps the joy.”

That philosophy extends to the ingredient list itself.

“As someone in healthcare, I’m very aware of what we put into our bodies,” she said. “I didn’t want to create a product filled with fillers or ingredients you can’t pronounce. Clean, recognizable ingredients were non-negotiable because trust matters.”

New flavors emerge through a blend of science, seasonality, and customer feedback.

“Science ensures the formula works,” Jones stated. “Seasonality inspires flavor profiles. But honestly, customer feedback is huge. When people tell me what they want to bake for their families, I listen.”

At its heart, Jones says, the brand is about confidence.

“Approachable baking means removing intimidation without removing quality,” she said. “It means a mom baking with her kids after work. It means a busy professional bringing homemade muffins to a gathering. It means feeling capable. Approachable baking is about accessibility, not shortcuts.”

She credits Lynchburg’s support for helping Pour Baker grow beyond its earliest stages.

“The support has been overwhelming in the best way,” Jones smiled. “People don’t just buy the product, they share it, post about it, and tell their friends. The community has shaped Pour Baker by encouraging me to dream bigger. What started as a local idea now feels like something with real staying power because Lynchburg believed in it first.”

Looking ahead, Jones sees expansion on the horizon.

“I’m excited about expanding both our product line and our reach,” she said. “There are new flavors in development and opportunities for local collaborations that align with our values. Long term, I see Pour Baker growing into a household name for simple, clean, joy-filled baking.

We’re just getting started.”

And for anyone still hesitant to bake?

“If you can shake, pour, and bake, you can do this,” she mused. “And the confidence that comes from that first successful batch? That’s everything.”  

To order and learn more visit pourbaker.shop and connect with Pour Baker on Instagram at @pourbaker.