2025 Lynchburg Living Idea House: West Coast Meets Lake Coast

This year’s Lynchburg Living Idea House is a blending of aesthetics and charm

By: Megan Williams | Photos By: Ashlee Glen

From the sloped driveway—towering oaks, poplars, and hickories parting just enough to make space for a car or maybe a trailer pulling a heap of kayaks—the white modern house looks quaint. As you creep down the drive, acorns popping under your tires, what may have appeared unassuming from the main thoroughfare changes view. The stucco-style exterior, clean lines, and floating concrete steps are your first indication that this isn’t your typical lakefront home.

“You don’t see many West Coast style homes like this on the lake,” said Scott Elliott, President and Head of Design Services at Custom Structures, the team behind the brand-new build at Smith Mountain Lake.

And, sure enough, the home has gleaned a considerable amount of its architectural style from our neighbors across the country. There is a deep connection to nature on the roughly one-acre lot. To the left of the back decks—of which there are three—is a resilient hickory, trimmed to a stump decades ago, which now rises again in triplicate, three identical trunks stretching toward the sky.

“We could have taken the tree out,” Meredith Elliott, Scott’s wife and owner of Southern Charm Interior Design, said. “But just look at how it shades the space. I can envision a tree house being added there one day.”

Mere footsteps away, water ebbs in a quiet cove. The water is over 20 feet deep, making the area ideal for a quiet retreat or families hoping to safely splash in the lake. Stepping out onto a back deck, you would never know that you’re less than one mile from Halesford Bridge and Bridgewater Marina. A hawk circles high overhead, birdsong rings from the dozens of trees peppering the property, and you’re greeted with crisp, resounding silence.

But it’s more than its nod to nature that gives this home its West Coast vibe. Linear lighting, open floor plans, expansive windows, flat roof, and wood and stone surfaces are all integral to the West Coast style and are all prominent here.

“I’ve always wanted to build a West Coast-style house,” Scott said, leaning against the black marble kitchen counter. “Since I was a little kid, I have been fascinated by them. But we didn’t have a ton of clients interested in them.”

So, when the land adjacent to one of the Elliott’s current rental properties came available for sale, the Elliotts snatched it up and began envisioning the home.

“I wanted a lot of sleek lines, not too much detail,” Scott recalled. “It’s one of those things where less is more.”

“Once Scott showed me the plans he had for the house, right away I knew the type of style I wanted the interior to have,” Meredith added. Despite having the vision instantly in mind, it took nearly two years to acquire each decor piece for the home—from sourcing a vintage wooden boat from Facebook Marketplace to repeat trips to Home Goods to curate the large collection of bird prints that are styled throughout the space.

Despite its small footprint, the home boasts a shocking amount of livable space.

“You wouldn’t believe this house sleeps 22,” Meredith said.

Just like the home’s architectural style borrows from West Coast and Scandinavian influences, its use of space is influenced by those styles as well. Four bedrooms, one bunkroom, three living rooms, three full baths, and one powder room are scattered throughout the three floors alongside three deck spaces—for lounging and soaking in the lake breeze or for an al fresco meal in the shelter of towering oaks.

When the Elliotts were dreaming up this space, they wanted an environment where families could come together under one roof and live, sleep, and dine comfortably.

“We just had this vision of three or four families coming together for the holidays or a summer vacation and having everything they need, right here, without renting out a huge mansion,” Meredith continued.

The Elliotts plan to rent the home out to short term renters and even envision renting the space out to private chefs hoping to host an intimate dinner party.

The space is made for entertaining with a top-of-the-line ZLINE range, black marble countertops, and a large dining room table and equally expansive bar that looks out at the tree-studded woods.

And just as the Elliotts envision a home where families and friends can come together, they have created a space that will tell those stories over time. In the kitchen, a sweeping copper backsplash runs from counter to ceiling, gathering patina with age.

“We treated the copper backsplash to jumpstart the patina process,” Scott explained. “But it will continue to change and evolve over time.”

What makes this home so special are those intricate details—no proverbial stone left unturned to ensure the space is cozy yet memorable. Even the cooling system has character. Nine mini-splits are hidden throughout the rooms, covered by linen art so the untrained eye would never notice them—but they’d feel their presence.

“Mini-splits are incredibly energy efficient,” Scott explained, “so each room will cool down incredibly quickly—and quietly.”

As the sun dips behind the trees and light filters onto the copper backsplash, it’s clear the Elliotts have built more than a vacation home—they’ve created a space that celebrates the meeting of contrasts: sleek and natural, minimal and warm, modern and timeless.

“We want people to see what’s possible here,” Meredith said. “You can have modern design without losing that sense of warmth.” And standing on the deck, surrounded by oaks and open sky, you can’t help but agree—this is a home that redefines what lakefront living can look like.

To see all the photos and partners go to: 2025 Lynchburg Living Idea House

 




Cranberry Loaf Cake

Bright, tart cranberries folded into a buttery loaf cake with a snowy sugar glaze.

Photo by Ashlee Glen

Ingredients:
For the Cranberry Bread:
1 cup granulated sugar
Zest of 1 lemon
1 cup whole milk ricotta
1/2 cup extra virgin olive oil
2 large eggs
1 teaspoon vanilla extract
2 1/4 cups all purpose flour
1 1/2 teaspoon baking powder
3/4 teaspoon kosher salt
3/4 cup frozen, fresh, or dried cranberries
(if using dried, simply soak them in water for 20 minutes while prepping your other ingredients—drain well before adding to your cake)

For the Lemon Glaze:
2 1/2 cups powdered sugar
Juice of one lemon

Directions:
Cranberry Bread

Preheat the oven to 350°F. Grease a loaf pan and line with a parchment sling.

In a large bowl, combine the sugar and lemon, mixing well to help the zest release its oils.

Mix in the ricotta, oil, eggs, and vanilla, and stir well to combine.

In a separate bowl, mix together the flour, almond meal, baking powder, and salt.

Incorporate the dry ingredients to the wet ingredients until well combined. Add the cranberries and fold in until incorporated.

Transfer the mixture to the prepared loaf pan. Bake the loaf cake for 1 hour, or until a toothpick inserted into the center comes out clean.

Remove the cake from the oven and let it cool for 10 minutes in the pan, then transfer to a wire rack to cool completely.

Lemon Glaze
Combine the powdered sugar and lemon juice in a medium bowl. Whisk until combined and there are no lumps.

Spread the glaze over the surface of the cake and allow the cake to stand, uncovered until the glaze hardens slightly.

Read more recipes from the 12 Cakes of Christmas




Four Great Winter Getaways

Embrace the season with epicurean adventures centered around epic inns and great mountain towns

By Eric J. Wallace

Nothing beats the cold-season blues like a scenery-packed trip to a superlative inn or cottage in a fantastic mountain town. The heady combo of high-elevation vistas, breezy adventure, luxe amenities, and killer food and drink at noteworthy local hotspots makes it easy to flip the script on cabin fever.

But as a connoisseur of the upscale retreat, I know that crafting the perfect itinerary isn’t always so easy. Here, I nix the guesswork and give you four of my favorite nearby mountain escapes.

PARIS

The tiny village of Paris is nestled on a former wagon corridor just east of Sky Meadows State Park and about a mile from the Appalachian Trail crossing at Ashby Gap. It’s peppered with gorgeous, Colonial-era homes and rolling, stone-wall-lined pastures that, if you blink, will make you swear you’re in the English countryside.

Where To Stay:
The Ashby Inn dates to 1829 and occupies a two-story, white-washed stucco colonial ensconced by ivy and century-old boxwoods. It holds 10 uniquely appointed rooms furnished with antiques like mahogany wardrobes, repurposed oil lamps and ornately carved fireplace surrounds. Historic themes are balanced by modern amenities like hammered copper sinks, Jacuzzi tubs, luxe mattresses and skylights. A gourmet brunch comes with the stay. ashbyinn.com

Eat, Drink, Play:
Take a scenic, 15-minute drive to taste seriously world-class vino at Lost Mountain Vineyards. Tour a state-of-the-art mixing lab and hundred-yard-long cellar bored into the granite bedrock beneath a large, western lodge style tasting room. Wine fleets include offerings from four Bordeaux region sister wineries but center around astounding estate red blends like Effluvium and Lost Mountain. lostmountainvineyards.com

Hike to the Piedmont Memorial Overlook in Sky Meadows State Park. Follow a .6-mile namesake trail from the Boston Mill parking lot to a 1,500-foot meadow with soaring eastward views of Paris and the upper Crooked Run Valley. dcr.virginia.gov/state-parks/sky-meadows

The Ashby’s eponymous fine-dinery is housed in a timber-framed, 1860s addition off the lobby. Executive chef Carlos Leon crafts seasonal menus defined by Caribbean nods and a classic French approach to New Southern cuisine. Splurge on a five-course prix fixe dinner punctuated by a hit parade of tastebud exploding plates like a Luxardo cherry infused carrot chutney topped with seared foie gras and served in a pool of reduced Pedro Ximénez sherry.

Lost Mountain Vineyards. Photo courtesy of YELP

Lost Mountain Vineyards. Photo courtesy of YELP

LITTLE WASHINGTON / SPERRYVILLE

The charming Blue Ridge Mountain village is perched in a high, pastoral plateau seven miles east of equally nifty Sperryville and about a dozen from Shenandoah National Park. Taken collectively, the small but mighty communities yield a treasure trove of beautifully restored historic homes and buildings, niche fine dineries, art galleries and celebrated craft spirits makers.

Where to Stay:
Little Washington’s Blue Rock Inn & Restaurant combines boutique, mountain-chic elegance and soaring views of the surrounding mountains and vineyards. Five stately rooms are dispersed throughout a sprawling and immaculately renovated, white stucco plantation farmhouse that dates to the 1850s and is centered by a cocktail lounge with soft seating and a windowed cast iron woodstove.

Rooms are uniquely designed and filled with touches like custom wallpaper, vaulted ceilings, canopy beds and opulent baths. Epicure-grade breakfast-in-bed is included. bluerockva.com

Photo courtesy of Early Mountain VINEYARDS

Photo courtesy of Early Mountain Vineyards

Eat, Drink, Play:
Try wildly unique wild-fermented beers and ciders at Pen Druid Brewing.

Its fruity, funky concoctions are crafted using historic Belgian methods like wood-fired kettle brewing and bottle conditioning. pendruid.com

Pioneering spirits-maker Copper Fox Distillery helped put dirt-to-glass American single malt on the map. Sip award-winning whiskies sourced from area farmers and malted with smoke from locally harvested fruitwoods in an overhauled historic stable on the North Fork Thornton River. copperfoxdistillery.com

Take a six-mile spin on Skyline Drive to jaw-dropping, 3,000-plus-foot panoramas of the town of Luray and greater Page Valley from the Pinnacles and Jewel Hollow overlooks. visitskylinedrive.org

The Restaurant at Blue Rock is helmed by former Inn At Little Washington protégé Aaron Bachoon. His wine-paired, five-course prix fixe tasting menus blend Trinidadian touchstones and Southern influences inspired by star chef and mentor Patrick O’Connell. Playful dishes like a (radically upscaled) bacon, egg and cheese raviolo, for instance, may preface a seared halibut roulade stuffed with apple parsnip puree and served in a spicy coconut curry.

ORANGE

The 5,000-person town is nestled along the base of the sparsely developed Southwest Mountain range some 30 miles northeast of Charlottesville. Constitution Highway runs through the main drag of a bustling historic downtown area studded with an array of fun and funky boutique shops, eateries, and drink spots.

Barboursville Winery Octagon Room. Photo courtesy of Len Spoden Photography

Barboursville Winery Octagon Room. Photo courtesy of Len Spoden Photography

Where To Stay:
Find the Inn at Willow Grove a few miles from town in a grandiose, brick Federal style manor that was built in 1787 and received a significant addition in 1848. The national historic landmark got a multimillion dollar facelift in the early 2010s that brought a swanky, chef-driven restaurant and bar, spa area and half-dozen guest rooms in the main building.

The latter are great, but the nine, suite-style cottages spread around a stunningly landscaped rear courtyard and garden complex shine. You get amenities like roofed private porches, cozy great rooms with gas fireplaces and granite-countered kitchenettes, stone-tiled bathrooms and more. innatwillowgrove.com

Photo Courtesy of Barboursville Vineyards

Photo Courtesy of Barboursville Vineyards

Eat, Drink, Play:
A bounty of breweries and wineries can be found in and around Orange. Craft beer connoisseurs will delight in downtown’s divey and vibey Iron Pipe Alewerks. ironpipealewerks.com

Oenophiles should take a scenic southward drive through historic Albemarle County horse-and-hunt country to sample bucket list vintages at Barboursville Vineyards. Vanguard estate director Luca Paschina produces internationally renowned wines like the flagship Octagon red blend and 2023 Vermentino—which were both included in this year’s Governor’s Cup top 12 case. While you’re there, enjoy a sumptuous lunch at the fabulous Palladio Restaurant. bbvwine.com

Head to Virginia Table at Early Mountain Vineyards for insanely good vino-paired small plates and shareables in a French chateau-style tasting room with views of Shenandoah National Park. Former Inn at Little Washington sous chef, Tim Moore, couples delicately curated seasonal tastes—like a cubed potato rösti served in champagne cream sauce and topped with chives and Kaluga caviar—with selections from a critically acclaimed 15-wine menu. The latter ranges from staples like cabernet franc to adventurous single varietal takes on petit manseng or tannat. earlymountain.com

AFTON MOUNTAIN

The Shenandoah Valley gateway community unfolds across a namesake mountainside on the border of Albemarle and Nelson counties and sits within five minutes of entrances to both the Blue Ridge Parkway and Shenandoah National Park. Bisected by the Nelson 151 Craft Beverage Trail, it makes a perfect basecamp for exploring the area’s rich gastronomical wealth and natural beauty.

Veritas | Winter

Where To Stay:
Pick from a quintet of modern farmhouse style luxury cottages at Afton Mountain Vineyards. Units unfurl across a thousand-foot hillside and boast private porches and oversized front windows with 180-degree views of the property and surrounding Blue Ridge. One-roomers include spacious living areas with stone-countertop-equipped kitchenettes, vaulted ceilings, hardwood floors and gas fireplaces. Bedrooms hold premium king mattresses and lavish, subway-tiled baths with glass walk-in showers. aftonmountainvineyards.com

Farmhouse at Veritas

Farmhouse at Veritas

Eat, Drink, Play:
Start with a farm-sourced charcuterie board and vino-sampler in the window-surrounded tasting room at Afton Mountain Vineyards. Everything winemaker Damien Blanchon makes is exceptional, but recent Governor’s Cup gold medal winners like the Bordeaux-style red, 2019 T, and 2022 Albariño are showstoppers.

Take a 25-mile cruise on designated scenic byway Nelson 151, which breezes through the bucolic Rockfish Valley and is lined by 13 award-winning cideries, breweries and distilleries. Have pints by a blazing hearth or fire pit at standouts like Bryant’s Cider & Brewery or Three Notch’d Beer & Bourbon. nelson151.com

Indulge grand finale grade fine-dining at The Farmhouse Restaurant at Veritas Vineyards. The eatery occupies the first floor of a multi-winged and gorgeously renovated colonial vernacular style 1839 farmhouse. Chef Cody McGehee dishes up locally sourced and Southern-leaning, four-course prix fixe dinners that feature and are paired with Virginia wines. veritasfarmhouse.com




12 Cakes of Christmas

From festive loaves to show-stopping layer cakes, these holiday bakes bring joy to every table—and they’re simple enough for first-time bakers yet satisfying for seasoned pros.

Photos By: Ashlee Glen

There’s something magical about cake during the holidays. Unlike cookies, which are made by the dozen, or cocktails that vanish in a glass, cake makes a statement. It’s celebratory, sharable, and versatile enough to be a gift, centerpiece, or midnight indulgence after a holiday gathering.

This year, we’re embracing the season with a collection of bakes that range from simple mug cakes for a cozy night into elegant layer cakes worthy of a holiday table. Some can be made ahead and wrapped as gifts, others will shine as the star of a party spread. Best of all, each one is approachable, whether you’re a twenty-something baking in a tiny kitchen for the first time or a seasoned home cook looking for new flavors.

Think peppermint and white chocolate, spiced gingerbread, cranberry citrus, and even a twist on hot chocolate itself. Consider this your countdown to Christmas, one festive cake at a time.

Discover All 12 Cakes of Christmas Recipes:

  1. White Chocolate Cake with Peppermint Frosting
  2. Red Velvet Cake Balls
  3. Traditional Christmas Fruit Cake with Brandy
  4. Gingerbread Mug Cake
  5. Vanilla-Orange Gingerbread Cream Cake
  6. Cranberry Loaf Cake
  7. Pumpkin Pecan Upside-Down Cake
  8. Hot Chocolate Cupcakes
  9. Eggnog Bundt Cake
  10. Cranberry White Chocolate Donuts
  11. Citrus Glazed Gingerbread Mug Cake
  12. Cranberry White Chocolate Loaf Cake

 




Eggnog Bundt Cake

Ingredients:
3 cups plain flour
2 teaspoons baking powder
1 teaspoon cinnamon powder
½ teaspoon freshly grated nutmeg
½ teaspoon salt
1 cup softened unsalted butter
1 ¼ cups white sugar
¾ cup packed light brown sugar
4 large eggs at room temperature
2 teaspoons vanilla extract
1 cup room temperature eggnog
¼ cup + 2 teaspoons rum, separated
2 ¼ cups powdered sugar
¼ cup eggnog
2 tablespoons melted unsalted butter
Nutmeg or cinnamon powder for sprinkling

Directions:

1. Preheat the oven to 350°F.

2. Mix the rum and eggnog together, set aside.
3. In a large mixing bowl, whisk together flour, baking powder, cinnamon, nutmeg, and salt. Once combined, set this dry mixture aside.
4. In another large mixing bowl or the bowl of a stand mixer fitted with a paddle attachment, beat the butter and both sugars at medium speed until the mixture becomes light and fluffy, scraping down the sides of the bowl as you go.

5. Add eggs one at a time, beating well after each egg. Add in the vanilla.

6. With the mixer on low, add a third of the dry ingredients to the butter-sugar mixture. Then, add half the eggnog and rum mixture.

7. Continue by adding another third of the flour mixture, followed by the remaining eggnog and rum. Finally, add the remaining third of the flour mixture.

8. Grease a 12-cup bundt pan and spoon the prepared batter into the greased pan, smoothing the top evenly with a spatula.

9. Bake for one hour, or until a wooden pick inserted in the center comes out clean. Allow the pan to cool for about 5 minutes and then invert the cake onto a wire rack to cool completely.

Read more recipes from the 12 Cakes of Christmas




Hot Chocolate Cupcakes

Rich chocolate cupcakes topped with marshmallow frosting, dusted with cocoa, and crowned with mini marshmallows.

Photo by Ashlee Glen

Ingredients:
For the Cupcakes:
1 1/2 cups all-purpose flour
1 cup sugar
1/2 cup cocoa powder
1 teaspoon baking powder
1/2 tsp baking soda
1/2 tsp salt
1 cup milk
1/2 cup vegetable oil
2 large eggs
1 teaspoon vanilla extract

For the Frosting:
1 cup unsalted butter, softened
4 cups powdered sugar
1 jar (7 oz) marshmallow creme
2 tablespoon milk Cocoa powder, for dusting
Mini marshmallows, for garnish

Directions:
Preheat oven to 350°F. Line a 12-cup muffin tin with liners.

Mix flour, sugar, cocoa, baking powder, soda, and salt in a bowl.

Whisk in milk, oil, eggs, and vanilla until smooth. Divide into liners.

Bake for 18–20 minutes, then cool.

For frosting, beat butter until creamy, add sugar and milk, then fold in marshmallow creme.

Pipe onto cooled cupcakes, dust with cocoa, and finish with marshmallows.

Read more recipes from the 12 Cakes of Christmas




Holiday Foods That Boost Wellness

The holiday season has a reputation for indulgence—and rightfully so. From cookie swaps and festive cocktails to family feasts, it’s easy to feel like the “-ber months” are just one long marathon of sugar, butter, and cream. But here’s the good news: many of the season’s most iconic ingredients come with wellness benefits baked right in. By leaning into certain holiday foods, you can enjoy the flavors you love while also giving your body a nutritional boost.

Pumpkin: Fiber-Packed Comfort

Pumpkin isn’t just the star of Thanksgiving pies. This versatile squash shows up in breads, soups, and lattes throughout the season—and it happens to be a powerhouse of nutrients. One cup of cooked pumpkin contains about seven grams of fiber, which supports healthy digestion and helps keep you fuller for longer. Fiber also plays a role in stabilizing blood sugar, something many of us need when navigating holiday sweets.

Pumpkin is also rich in beta-carotene, a plant pigment that converts to vitamin A in the body. Vitamin A supports eye health, immunity, and skin integrity—crucial as winter winds chap our cheeks and cold season circulates through households.

To make pumpkin a little lighter this season, try stirring puréed pumpkin into oatmeal, blending it into smoothies, or swapping it into baked goods to cut down on butter or oil.

Christmas appetizer. Christmas wreath salad with beetroot, tangerines, feta cheese and pecans on the festive table.

Cinnamon: Balancing Blood Sugar and Warming the Soul

Few flavors feel as tied to the holidays as cinnamon. From mulled cider and cinnamon rolls to spiced cookies, it’s everywhere—and with good reason.
This fragrant spice does more than create cozy aromas; studies suggest it may help regulate blood sugar by improving how the body responds to insulin. That means adding cinnamon to your breakfast or afternoon tea may help curb the blood sugar spikes that can follow indulgent holiday treats.

Cinnamon also has anti-inflammatory and antimicrobial properties, making it a natural ally during flu season. A simple way to enjoy its benefits? Sprinkle a little into your coffee or hot chocolate, or stir it into roasted sweet potatoes or butternut squash for a warming, nutrient-packed side dish.

Nuts: Heart-Healthy Crunch

It’s no accident that bowls of walnuts, almonds, and pecans show up around holiday tables. Nuts have been celebrated for centuries as nutrient-dense, satisfying snacks—and they’re one of the most heart-healthy foods you can reach for this season.

Almonds are rich in vitamin E, an antioxidant that supports skin health and immune function. Walnuts contain plant-based omega-3 fatty acids, which may lower inflammation and support brain health. Pecans, meanwhile, deliver fiber, magnesium, and healthy fats that can help keep cholesterol in check.
Instead of reaching for a second slice of pie, try savoring a small handful of roasted nuts or sprinkling chopped pecans over a salad. Just watch your portion sizes: nuts are nutrient-rich but also calorie-dense, so a little goes a long way.

Cranberries: Tart Antioxidant Power

No holiday table feels complete without cranberry sauce, but these tart little berries deserve a spot outside the relish dish. Cranberries are rich in antioxidants called polyphenols, which may help protect cells from damage and reduce inflammation. They’re also well known for supporting urinary tract health.

Instead of the sugar-laden canned variety, try making your own cranberry sauce with fresh cranberries, a touch of honey or maple syrup, and orange zest. Or scatter dried cranberries into salads, roasted Brussels sprouts, or even wild rice pilaf for a festive pop of color and nutrition.

Citrus: Brightening the Winter Season

While citrus might not immediately come to mind as a “holiday food,” oranges, clementines, and grapefruits often make appearances in festive baskets and stockings. They’re rich in vitamin C, which supports immunity and helps the body absorb iron from plant-based foods. Vitamin C also aids in collagen production, supporting healthy skin during dry winter months.

A simple way to bring citrus to your holiday table?

Add orange slices to green salads with toasted almonds, or brighten up roasted root vegetables with a squeeze of lemon. For a festive drink, try sparkling water with fresh grapefruit juice and a sprig of rosemary.

Dried fruits and nuts on an old wooden table. Christmas still-life with spruce branches and burning candles.

Ginger: Digestive Relief in a Spiced Package

Whether baked into gingerbread cookies or simmered in mulled wine, ginger is another holiday spice with powerful wellness perks. It has long been used to aid digestion, reduce nausea, and combat inflammation. For those who may feel sluggish after big holiday meals, ginger tea can be a soothing antidote.

You can also add freshly grated ginger to stir-fries, roasted carrots, or fruit compotes for a warm, zesty kick. Pairing ginger with cinnamon, cloves, and nutmeg creates the quintessential holiday spice blend—one that both delights the senses and supports overall health.

Enjoying the Season, Mindfully

This season, think of your plate as both celebration and care: a balance of flavors that bring comfort, connection,
and nourishment. After all, the holidays aren’t just about what we eat, but how we share it—with family, friends, and the community that makes the season meaningful.




Sole Purpose

LaneyKickz adds a bold new step to downtown’s revival

By: Jeremy Angione | Photos By: Ashlee Glen

During the ongoing revitalization of historic downtown Lynchburg, several new businesses have been born with the help of Downtown Lynchburg Association’s Launch LYH grant program. One of the most recent grant winners was 23-year-old Delaney Armenti, who opened LaneyKickz October 4.

LaneyKickz is, in essence, the expansion of a business Armenti was already running through social media and local popups, which buys, resells, and showcases new and used sneakers.

Armenti is a Lynchburg native who always considered herself a “sneakerhead”. Despite her passion, Armenti seemingly always prioritized her own growth.

“One of the hardest things I had to do was sell pretty much my entire sneaker collection to afford a MacBook for college,” Armenti said.

She attended Sweet Briar College to study performing arts and later transferred to Randolph College.

“I knew this small sacrifice would be an investment in my future,” she shared.

According to Armenti, opening LaneyKickz was a necessity to meet the growing demands of her customers in and beyond the Lynchburg area. She recalls being unable to walk across the Randolph College campus without engaging in some sort of business with a potential customer.

“I realized from selling my collection that there was a demand and people wanted affordable sneakers in Lynchburg. So from there, I literally would buy as many shoes as possible. Then I realized that just selling and flipping shoes wasn’t enough. I needed connections, I needed to reach people outside of the area, because I started to get online orders,” Armenti explained.

At 23 years old, Armenti believes her youth is an asset to her business’ growth and potential. With the opening of LaneyKickz, she’s made accessibility and affordability for her products a priority.

Despite now having a permanent location, Armenti keeps herself immersed in the fluid culture that often accompanies fashion and trends. She goes to conventions, boasts a growing social media presence, and ultimately, she knows and caters to her consumer base.

“Yeah, I’m 23 years old, but I’m smart enough to know that when your community will show up for you, you better show up for them,” Armenti said.
LaneyKickz nestled itself into 1107 Main Street. For those familiar with the downtown area, Armenti’s space was previously home to bike and skate shop Scene3.

“It’s clear and evident that people miss his business and that they loved it,” Armenti said.

LaneyKickz offers footwear popular in skate culture and keeps some of the skateboards up from Scene3 as a way to pay tribute to the history of the space Armenti now inhabits.

The rest of the shop, unsurprisingly, is adorned from floor to ceiling and wall to wall, with sneakers. LaneyKickz sells a variety of new and used sneakers, curated vintage clothing, and the latest in streetwear brands.

“Every single day there are new items hitting the floor,” Armenti said.

Perhaps the most unique aspect of LaneyKickz is the stage at the back of the store. While it serves as a focal point for the space, its eventual purpose is to be a hub for producing in-house online content in the form of podcasts, live music, and live content and inventory showcases, broadcasted to Armenti’s growing online audience.

No matter what she is doing for her business, Armenti likes to express her creativity, which she suggests is a cornerstone of sneakerhead culture. She credits her performing arts experience for her lively online and in person presence.

“That art is something that never really leaves your soul,” Armenti said.

She has a thriving online business due to her consistent social media presence, and due, in part, to her word-of-mouth marketing and personable attitude.

“I think being a Lynchburg native plays a big role. When you’re from this area, understand the culture, and where people come from, I can better serve you.

The Lynchburg community and the people are so deserving of nice things, and they will show up for you,” Armenti said.

She says that she wanted the space to have an upscale, city feeling.

“I wanted to provide an atmosphere that doesn’t feel like we’re in Lynchburg,” Armenti explained.

To expand her visibility, Armenti often visits larger cities like Miami, Chicago, and New York City to explore conventions and the differences in business practices and sneakerhead cultures.

Armenti says that her community often asks why she didn’t choose to open a store in one of the bigger cities where sneakerhead culture is more pervasive.

“Cause it starts where home is. It starts where people make sacrifices, and they’re invested in what you have to offer. How can you not work hard? How does that not motivate you?” Armenti exclaimed.

Compared to her passion for sneakerhead culture, Armenti’s passion for people and her community is just as strong. She recalled a time when her Instagram account was taken down due to the influx of traffic because of the recent announcement of her Launch LYH win.

Armenti’s supporters sprang into action and began to contact Instagram to have her account reinstated. She was brought to tears when thinking about
her success and being able to give back to her community.

“Some of my customers come from nothing, and some of my customers have it all, and it just feels really healing to see people getting things they’ve always wanted,” Armenti explained.

There is no LaneyKickz website, although she posts frequently to Instagram, where she showcases her latest inventory. You can find her at @LaneyKickz.




23rd Annual Gift Guide

Look What I Found

Not sure where to start with that holiday shopping list? You’ve come to the right place!

Our annual Holiday Gift Guide is an overview of unique gift ideas, all found from local businesses. So you’ll not only feel good about what’s under the tree, but you’ll also know your purchase helped support the local economy.

 




Citrus Glazed Gingerbread Mug Cake

Ingredients:
3 tablespoons all purpose flour
1 tablespoon nut butter of your choice (peanut butter, almond butter, cashew butter, etc.)
2 teaspoons brown sugar, packed
1 teaspoon molasses
2 tablespoon milk of your choice (dairy milk, almond milk, soy milk, oat milk, cashew milk, etc.)
¼ teaspoon ground cinnamon
¼ teaspoon ground ginger
¼ teaspoon ground nutmeg
¼ teaspoon ground cloves
¼ teaspoon baking powder
1 teaspoon orange zest
3 tablespoons powdered sugar
1 tablespoon orange juice
Pinch of sea salt

Directions:
Spray a microwave safe coffee mug with cooking spray or wipe with a light layer of neutral oil or butter.

Whisk all ingredients directly inside of the mug until a cake-like batter is achieved.

Microwave for 60 to 75 seconds, just until the cake rises and the center is set.

Whisk together powdered sugar and orange juice to form a quick glaze and drizzle over the warm cake.

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