The Loving Co. combines community and coffee
Walking up the few steps and through the door to The Loving Co., adjacent to Riverviews Artspace, it immediately feels like stepping into the home of an old friend. Breathing out an audible exhale while looking around and taking in the soothing surroundings, I felt the sense of community right away. The walls are covered with artwork, every flat surface has something beautiful to peruse from various vendors such as handmade jewelry, plant-based bath and body care, keychains and stickers, mugs, and vintage clothing plus there is ample, comfortable seating just waiting to envelope you. Choose your tasty drink or snack from the large coffee bar where you’ll find a wide selection of teas and coffee drinks that differ from your traditional coffee shop. How about a salted honey latte or perhaps a mango milk tea?
The Loving Co. is a Black, women-owned business run proudly by four local Lynchburg ladies, the Lovings: matriarch Victoria and her three daughters Ceana, Taylor, and Ashley ranging in age from 22 to 36. Inspired by their love of conversation, they kept coffee as the conversational drink, added local small businesses within the shop, and made a space to host community events such as jazz nights and paint and sip; or you can rent the space for a shower, brunch, book club, business meeting, etc. Wednesday nights are open for business and known as Insomnia Nights at The Loving Co. where they have everything from music, movies, and games or customers can feel free just relax and read a book.
The Loving women were raised with an appreciation for art and they enjoy drawing, painting, photography, and writing. Taylor Loving shared, “At the Loving Co. we can show our love for art while supporting local artists as well. We know of other young artists that may not have the opportunity to showcase their talents. We decided to focus on women, people of color, and young artists to have this space to showcase or sell their works.”
At a Glance: The Loving Co.
901 Jefferson Street, Downtown Lynchburg
Find them on Facebook and Instagram
Wednesday-Thursday: 10 a.m-5 p.m.
Friday-Saturday: 10 a.m.-6 p.m.
Sunday: 12 p.m.-5p.m.
Photos by Ashlee Glen