Palmera House Opens on Bedford Avenue
By: Izzi Diaz Young | Photos By: Ashlee Glen
Cozied up near the corner of Bedford Avenue is a brand new place where friends, family, and co-workers alike can gather. This venue combines a love of community, a passion for beautiful spaces, and an appreciation for healthy meals. Open since January of 2025, Palmera House has quickly become a pillar in the downtown-adjacent community, welcoming guests with its stunning design, heavy use of natural elements, and comfortable nooks.
Owner Erica Kerns-Calfee always had the concept of a place just like this within her heart. She began her professional career in varying corporate industries, spanning from transportation to interior design. She later transitioned into retail, where she worked at Pottery Barn and J.Crew. Through these career steps, Kerns-Calfee began to better understand the customer experience: what a shopper encounters both visually and experientially is crucial to the bigger picture of any business.
As a longtime lover of Bedford Avenue in Lynchburg, Kerns-Calfee reunited with the street and the city after spending a decade in Texas. She was then, and still is, a frequenter of the businesses that are now her own business’s neighbors, such as Golf Park Coffee and The Dahlia.
“I love spaces that have a magnetic pull,” she said. “I always thought, one day, I want to create something like that. A place where people love to be.”
After returning to Lynchburg, Kerns-Calfee joined the Moore & Giles team as VP of Product Development, Merchandising, and Design, where she worked for three years.
“I have such an appreciation for leather now; its history, anomalies, and how we should choose this material over things manufactured,” she noted. “Taking what could have been waste and turning it into something beautiful and loved for generations. It’s the patina that happens over time to furniture, vessels, leather, and art that makes them so coveted and special. These are the same layers you’ll find in Palmera House.”
Her unique vision and love for all things reclaimed soon took shape into a clear picture. She discovered that the establishment once holding Elliott’s Cleaners was under new ownership by Penny Lane Properties.
“I’ve been in the corporate world for nearly 30 years, so the thought of stepping away and taking this risk felt equal parts terrifying and invigorating,” she added. “We have this one little life to live and to learn, and taking chances is a big part of what gives our lives meaning. So, I decided to go for it.”
She crossed her fingers, pitched her concept, and just like that, Palmera House was in the works.
But the transformation didn’t happen overnight. The building had nearly no roof, no working water or sewer, no working electrical, and broken windows. With the goal of adding two additional floors for apartments above the future shop, there was work to do.
Despite all the challenges these issues may have presented, her imagination cut through.
“I saw it. The exact shop, just as it stands today,” she recalled. “I could see the bodega counter, the living wall, the rugs hanging, all of it.”
From there, the process of turning an aged structure into a new and modern cafe, lounge, and boutique truly began.
“I started with the layout of the space and identifying the partnerships I would need to make it all happen,” Kerns-Calfee remembered. “Then, the collecting began. The basement of my home became an incredible Tetris-like room of furniture pieces. I love that all of them have lived a long life before now and are being rebirthed in a new space to be enjoyed and loved again.”
The intricate and distinctive design choices within the main lounge area itself are only part of the overall picture. When visitors arrive at Palmera House, it might also be in their best interest to come hungry, ready to indulge in some of the flavorful options that span across the menu of Palmera Bodega, the cafe within the business.
“The menu was another fun creative moment,” Kerns-Calfee added. “I love smoothies, bowls, and salads, so I went to work crafting a menu of items that were recognizable, but with a few fun differentiators.”
Palmera Bodega, open from 7 a.m. to 7 p.m., offers guests a menu filled with salads, smoothies, and frozen paletas, to cold brew directly from the shop’s adjacent establishment, Golf Park Coffee. After patrons enjoy their meal, they are invited to travel to the retail side of the shop, where they can discover esteemed brands such as Abigail Ahren, Berg’s Potter, and John Derian.
The living wall serves as any plant-lover’s dream and beyond, as it is overflowing with a variety of alluring plants, pots, plant-care, plant accessories, and more.
The unmistakable comfort and relaxed feel of the shop comes from Kerns-Calfee herself, as she relayed how much it resembles her own living space.
“It’s an explosion of plants and greenery, layered with antique pieces, and stacks of books in every corner,” she continued.
“Home is about surrounding yourself with the things that you love. That is what Palmera House is for me. I hope others fall in love with those things too.”
In conjunction with serving as a bustling cafe during the day, Kerns-Calfee noted her favorite time in the shop is from 4 p.m. to 7 p.m.
“I love when the sun dips, the lights are low, and there is this incredible energy shift.
We pour natural wines and open craft beers,” she said. “Friends are gathering to catch up, play cards, or decompress from the workday.”
The community that surfaces during these hours creates an extremely special time for all who step inside, including Kerns-Calfee, who is reminded of her initial prescience of the space.
When inquired about any future dreams for her business, Kerns-Calfee hopes that it will be a place where people simply love to be. She said she wants it to be the first place someone thinks of when deciding where to go, a place where people enter the doors and immediately feel home.
“I want everyone who walks in to enjoy being here: working, having meetings, and spending time with friends,” she explained. “I want them to always find warmth and kindness from our team.”
The love that Kerns has for the city of Lynchburg is evident. She fondly referred to her town as a “boomerang city,” a place where many of the current residents arrived in their youth and then left to explore other cities and opportunities. But, like so many, Kerns-Calfee made the decision to come home.
“The magnet-pull of Lynchburg stays in the heart. It is such a special place,” she gushed. “I speak to so many people who, like me, have left and returned. To come back to a city I love and create something beautiful for the people who call Lynchburg home truly feels like a gift.”
What’s next for Palmera House? In 2025, the business’s sister company, Casa Nueva on Fort Avenue near the City Stadium, will open as well. Kerns-Calfee described this venture as “a large and incredibly beautiful space that, like Palmera House, will be filled with greenery, bringing the outdoors in for private events.”
The Casa Nueva space will be available for rent, where it can hold larger events or special occasions with an overall ambience that resembles Palmera House.
“If you dream of an outdoor event, but fear the unpredictability of weather, Casa Nueva could be the perfect location! We’re hoping to have the space ready to rent in April of 2025,” noted Kerns-Calfee.
Palmera House reaches out to the community of Lynchburg, welcoming everyone in with not only idyllic ambience, noteworthy meals, and specially curated products, but with a hug and a warm presence that reminds any who enter that this place is their home, too.
