The Magic Behind Creatures & Cocktails
By: Charlotte Farley | Photos By: Ashlee Glen
Once a week, it’s as if someone chanted a few magic words to transform The Music Hall at 722 Commerce Street into an alternate world where dice determine destiny and strangers become heroes.
In a way, someone did.
The Creatures & Cocktails event is the brainchild of David Gallaher, a Harvey Award-winning writer best known for his work with Marvel Comic titles like The Hulk, The X-Men, and DC’s Green Lantern alongside projects for Ubisoft, MTV, and Taliespin. But for one night each week, he trades his writer’s desk for the role of Game Master, guiding groups of adventurers—many of whom have never played—through immersive events.
From Brooklyn to Lynchburg
A self-professed rapscallion, raconteur, and roustabout, Gallaher’s path to Lynchburg was as winding as any Dungeons & Dragons campaign. Originally from Hawaii, he grew up as a military kid, living everywhere from California to Washington to Maryland. After two decades in Brooklyn and a short stint in Paris, he relocated to Lynchburg to be closer to his parents, who relocated to the Hill City in recent years.
It didn’t take long for him to discover the Academy Center of the Arts. He began working part-time as house manager, a position that came with a perk he couldn’t pass up: two free tickets to every show. “I gave them to my mom,” Gallaher said. “And she loved it.”
But while he was there, he noticed that the Academy’s versatile Music Hall was only being used for weekend concerts, and he saw its potential as more than just a performance venue. From that spark came the idea for something approachable, creative, and unlike anything else downtown.
From Panic to Play
For those unfamiliar, Dungeons & Dragons is a collaborative role-playing game where participants take on characters, make choices, and let the roll of the dice determine what happens next. It’s focused on creativity, teamwork, and shared storytelling. And let’s be clear: there’s nothing diabolical or scary about rolling dice and playing pretend.
The spirit is whimsical, collaborative, and sociable.
“It’s all about exploring stories and experiencing fantasy together,” said Gallaher. He laughs when he recalls growing up in the 1980s, during the so-called “satanic panic” that stigmatized Dungeons & Dragons. “I wasn’t allowed to play,” he said. Ironically, he discovered the game at Scout camp and ultimately fell in love with this style of telling stories. “But even before that, one of my first role-playing experiences was a Star Trek RPG where,
for some reason, we all had to play as Muppet Babies. So Kermit ended up being a paladin.
It was ridiculous—and perfect. That kind of silly, lighthearted energy is what I try to bring into Creatures & Cocktails today.”
Elevated for Everyone
“We wanted to make an elevated experience and create an opportunity that’s only five dollars—and free for members of the Academy,” Gallaher explains. What begins as a modern music hall becomes an enchanting space complete with atmospheric lighting, thematic decorations, and carefully curated details that transport guests into another realm entirely.
Though it’s called Creatures & Cocktails, “it could have been Monsters and Mocktails,” he noted with a grin, since the event is designed for ages “8 to 80. Anyone who comes to this gets to play.”
A Night of Adventure
The doors open at 6:30, and guests can sign up for a journey, grab coloring sheets, and select a character that best represents them for the evening. These characters might include tongue-in-cheek, lighthearted versions of bards, paladins, rogues, wizards, or fighters. (Picture a bard who can’t carry a tune or curmudgeonly wizard, for example). Participants can also draw their own pieces, which the Game Master weaves into each night’s tale. “Nothing is rote,” Gallaher explained. “It’s unique to each party or group.”
What about someone whose only knowledge of D&D comes from overhearing their teenage son’s gaming sessions? “We’ll show you how to play, and you cannot fail,” he emphasized. Every adventure is designed to be welcoming, stress-free, and fun. There’s no requirement to know any rules up front.
Fantastical Friendships
Ask Gallaher why tabletop games, and his answer is simple: “I love D&D and I love people.”
That love shows in the details. Volunteers arrive an hour early to help set up, and friendships are forming organically. Gallaher loves kicking off the festivities, of course, but he most enjoys seeing the camaraderie and how people pull together to help pack up at the end of the night. “In a time when we’re all divided,” he reflected, “we can share dice, have a game, laugh, have a couple of drinks, and be present. We can forget about the outside world for a little while and enter this high-fantasy imaginary world.”
That sense of belonging clearly resonates: attendance averages 60 to 80 participants each week, and the 120-seat venue often fills to capacity.
The Team
Gallaher isn’t a one-man show here.
He’s quick to credit Allistar Barrett, who co-produces the weekly magic by inventing many of the themed cocktails and menu items, designing set pieces and decor, and more. He acknowledges the support of the Academy, as well. “They’ve been awesome,” he said. “It’s all about storytelling and creating a unique experience.”
Looking Ahead
Since debuting in July, the event has been met with such enthusiasm that Gallaher and Barrett recently secured an educational license from Hasbro to use official Dungeons & Dragons materials for the next five years.
Gallaher’s goal is to create opportunities to engage in D&D in a way that everyone feels welcome, whether that’s at the Academy Center of the Arts, in Lynchburg, or across the country. He’s already fielded inquiries about taking Creatures & Cocktails on tour, a testament to how this blend of speakeasy-meets-storytelling has resonated in Lynchburg.
From writing for The Hulk and The X-Men to guiding a table of first-time players, the medium may change, but the mission is the same: Gallaher invites people to escape and delight in a world of imagination. “Shared stories make us co-creators,” he said. “At the end of the day, people love stories. And that’s what this is all about.”
Creatures & Cocktails
When: Wednesday nights, doors open at 6:30 p.m. and the game runs from 7:30 p.m.-10:00 p.m.
Where: The Music Hall at 722 Commerce Street
Cost: $5 to enter and play (free for Academy members)
More info: www.creaturesandcocktails.com
