Salem Hicks and Audra Rygh Transform Local Retail for Moms
By: Izzi Diaz Young | Photos By: Ashlee Glen
Mothers have many reasons to be exasperated or exhausted. Whether it’s an overtired baby or an adventurous toddler—there are upwards of ten thousand things any mother is thinking about at any given moment. One of those, however, should never have to be where they are buying their children’s clothing. Co-owners Salem Hicks and Audra Rygh were part of that community of mothers as well, until they opened downtown Lynchburg’s newest tot-spot, Hunny B’s.
As owner and stylist at local hair salon, Bloom Studio, Hicks had been selling baby clothes in the salon since 2019, unaware that someday she would have her own little one to buy clothes for. After becoming a mother in June 2023, Hicks was disappointed that all her son’s clothes had to be purchased online due to limited retail options in the city.
As she and her hair clients gabbed in between washes, they kept coming back to the realization that within the Lynchburg community, there was a huge gap for children’s clothes.
Around the same time, the beloved Baby B’s shop on Main Street had just closed its doors after more than two decades spent providing children’s clothing for local mothers.
When Bloom Studio relocated to Main Street, their new location didn’t have the space to continue selling baby clothes within the salon.
Then, Hicks realized something. “We saw that five doors down was the former location of Baby B’s, and it was available for rent!” she said.
Like it was fate, the stars aligned for Hicks and her business partner, Audra Rygh. Within a week of discovering the storefront, the two had secured the location on Main Street. Then, as if it couldn’t have been more meant to be, Hicks discovered a program called Launch LYH, an initiative designed to truly launch businesses in Downtown Lynchburg, providing them with cash grants to expand or start their own businesses. She signed up for it the day after she and Rygh signed their lease.
“Going through that program was so beneficial,” Hicks stated. “Downtown Lynchburg businesses really look out for one another, and I believe they realize that if we are all successful, it’s a win for everyone. When we found out we won, it only encouraged us that we were on the right path, and that God has much in store for Hunny B’s.”
As Hicks and Rygh begin their future as co-owners of Hunny B’s, they haven’t forgotten what the location used to represent. Hicks noted that many of the retail shelves inside their store, as well as the checkout desk, were courtesy of the former children’s emporium, Baby B’s.
“They left quite a legacy with their store, and we always hope to honor that and the work they put into it.”
While the new owners have brought more modern items into the shop, they also hope to curate a few pieces that are more traditional, just like the original store.
Not only is Hunny B’s run by two mothers, but the store itself was truly created for mothers. Hicks explained that in addition to children’s clothing, customers can find a play area for their little ones to be entertained while the mothers themselves shop. They can also find stroller parking inside, as well as a place to grab a to-go cup of coffee. Hick’s and Rygh’s intentions shine through each nook of their business, as their high-quality goods are meant to provide mothers in the Lynchburg area and beyond with better options than some department stores can supply.
Hicks also explained that they created aisles wide enough for strollers to peruse the inventory, and even an area with notes of encouragement, designed for any mother feeling down. They take it one step further, their passion for supporting mothers showing with each turn, especially in the “Mommy Corner,” a designated place where mothers can come to feel uplifted. Here, they can find a selection of brochures, cards, businesses, and mom groups that they can browse through.
“We even found all of the numbers for the maternity resources at Centra and at the hospital so that they don’t have to wait on hold to get to the right location,” Hicks said.
Hicks said that Hunny B’s would soon like to give ten percent of its profit to a small business loan program that exists in Haiti, where she lived for four years before returning to Lynchburg. There, she co-founded a center for women and a residential housing program for women who were being exploited.
“It’s not just about making money, it’s about supporting the dreams of other women,” she said. “It’s about giving back to more than just our community, but to other areas that need us.”
Hicks said that Hunny B’s will always stand for a culture of inclusivity and kindness, and a judgment-free zone.
“We are here to support mamas on their journey,” remarked Hicks, “If you ask any mama, they will tell you that there are one million opinions on how we should raise our children, but we aren’t here to share in that guilt, shame and ‘should do it this way’ cycle. We are here to encourage and support.”
Hunny B’s is located at 821 Main St. and serves as a safe place for all mothers to come home to. Whether they need to shop for their children, need a friend, or simply just need someone to talk to, Hunny B’s and their hive of moms will be waiting for them with open arms.
