New Bar & Music Hall
By: Christian Shields | Photos by: Ashlee Glen
Less than a year after opening Trading Post by Traber Ranch in downtown Lynchburg, the Traber family has expanded the business through several new additions.
Located at 1222 Main St., the Trading Post provides locals with a selection of coffees, convenience store items, and specialty meats. This past summer, the Trabers opened the Trading Post Speakeasy below the Trading Post.
This 6,000-square-foot space includes a full bar and offers a variety of shareable plates and appetizers.
It also features five large screen televisions for sporting events as well as multiple pool tables and darts lanes.
Melanie Traber, who owns the business along with her husband Peter, noted that the location’s open space sets it apart from other bars in the area and provides customers with much more space for activities outside of solely grabbing a drink and a bite to eat. In addition, the speakeasy offers a much more casual feel than is typically found at restaurants.
“There isn’t a lot to do downtown as far as activities, so it’s nice to have a place where you can come and hang out with your friends, play pool or play a game of darts, and not just go to a restaurant,” Melanie said. “If you go to a restaurant, you sit down, and the bills come and they’re pushing you out. So, it’s a good place to hang out and relax.”
In an effort to cater to college students and other patrons who may not drink alcohol, the site offers a wide selection of “mocktails,” kombucha, mushroom-based elixirs and teas, and Olipop sodas.
“We really want our space to be a laid-back, enjoyable place for everyone, so we want to make sure that we encourage kids and adults who don’t want to drink alcohol to have plenty of options too,” Melanie Traber said.
This past October, Traber Ranch Music Hall also opened with an additional 6,000-square-foot space behind the Trading Post for live music and private events. This area boasts an extensive dinner menu, live music on a state-of-the-art stage with a tour-grade audio and lighting system, and weekly events such as karaoke and line dancing.
During the day, this space will be available for students to study, with Wi-Fi and charging outlets onsite to help them complete their assignments. As an added incentive to draw in the college crowd, the Traber family is currently running a promotion where for every $5 a student spends onsite, that student will be entered into a raffle, with three students receiving $500 scholarships at the end of the semester.
Because the Trading Post, Speakeasy, and Music Hall share one building and serve as complements to each other, guests are welcome to move freely throughout each spot. This allows customers to enjoy the best offerings of each without feeling confined to a specific space.
In addition to the main Trading Post entrance on Main St., customers can access the Speakeasy at 113 13th St. and the upstairs Music Hall through the patio entrance at 1222 Main Street.
